Tech tools for recruiting

Finding talented, committed people with a passion for landscaping can be a challenge – and this is likely true for all landscaping companies. Dan Dohar, executive vice president and chief human resources officer at BrightView, says his company also faces these challenges, but the company has implemented some new recruiting technologies to advance in this area.

Lawn & Landscape connected with Dohar to learn more about what these technologies are and how they have helped with recruiting.

L&L: What are the latest technology resources BrightView is using to recruit new employees?

Dohar: We launched kiosks in branches so that each could have applicants apply online. Additionally, we trained branches on how to use our applicant tracking system so they can post and receive their applicants on demand. We have placed a lot of focus on the way our applicants apply for jobs and toward the best technical sources for this, including the Text-to-Apply campaigns.

We have created marketing materials for branches and made it easily accessible for them to print locally, and we made recruitment guides and staffing plans to train branches how to recruit and how to find talent. We are also utilizing social media to spread the word about our openings and where and how to apply. Finally, we created positions for hourly recruiters to recruit for only high-volume hourly roles.

Read the full story from the June issue here.