FAIRFAX, Va. -- The National Association of Landscape Professionals (NALP) has appointed Jason DeSarle as vice president of membership and marketing.
DeSarle formerly was the group publisher of Grandview Media’s Green Group overseeing Turf, Turf Design Build, Superintendent, Sports Field Management, Snow Business and LawnSite.com. He was also a former publisher at North Coast Media.
“I am really excited to bring Jason’s deep industry knowledge to NALP,” Sabeena Hickman, NALP CEO, said. “His understanding of what lawn and landscape contractors need to help their businesses will be a huge asset in strengthening and growing our membership.”
As vice president of membership and marketing, DeSarle’s focus will be on growing the association’s membership, serving current members and building industry partnerships. He started in the position on Aug. 20.
Latest from Lawn & Landscape
- To Lease or Not to Lease
- TruGreen taps Brian Bugara as chief revenue officer
- The Toro Company names Conserva Irrigation as 2024 Water Smart Partner of the Year
- Bland Landscaping acquires Koehn Outdoor
- The first issue of 2025 is live
- Wrapping up a wild week in M&A
- KeyServ Company adds Trim All Lawn Service in Florida
- Educating the green industry’s next generation
