Mike Callahan

Mike Callahan

The author is owner of Callahan Lawn Care and Property Maintenance in New York. He has been in the snow business for 20 years. He can be reached at mcallahan@giemedia.com.

Dominate the Winter 2021-22 Snow Market

Online commerce has revolutionized the economy. As consumer expectations shift, both from a prospective client and employee perspective, snow and ice pros must remain nimble and change. Here’s what to focus on.

The guy from the video sells more

Free content marketing can revolutionize the way you showcase your business.

In good standing

Be irresistible

A roadmap for success

A changing of the guard

Positive peer pressure