Neighborly acquires Lawn Pride in Indianapolis

Neighborly, the parent company for The Grounds Guys, a Lawn & Landscape Top 100 company, has acquired Lawn Pride, a professional lawn care company in Indianapolis, Indiana.

The company expects to begin franchising the Lawn Pride brand in the U.S. in 2023. With this acquisition, Neighborly has reached a milestone with now more than 30 home service brands globally across 18 service verticals. 

Joshua Sevick, president of The Grounds Guys, will oversee the integration of Lawn Pride.

“At Neighborly, we believe in the greater power of our collective, and welcoming Lawn Pride to our family of brands allows us to expand our offerings and deepen connections with homeowners,” said Mike Bidwell, president and CEO of Neighborly. “Lawn Pride’s fertilization, weed control, aeration and overseeding services have earned a remarkably high net promoter score and customer retention rate. We see tremendous opportunity to grow the brand to new heights beyond its home market.” 

Andrew Neher founded Lawn Pride over 30 years ago. The company has roughly 100 full-time employees. 

“While still in college, I started my entrepreneurial journey in lawn care.  With a lot of hard work and a highly dedicated and talented team, we built Lawn Pride into the thriving business it is today,” Neher said. “Now, it’s time for the Lawn Pride team and the Neighborly team to collaboratively write the company’s exciting next chapters. Guided by Neighborly’s entrepreneurial spirit, leadership team, deep bench and experience in home services, and a great capacity to grow the business, this is clearly the right next step in our evolution.” 

Both brands will operate independently with two distinct service models and systems under Neighborly’s direction, providing unique value to customers who look to Neighborly as their hub for home services. 

“As I’ve witnessed firsthand with The Grounds Guys, Neighborly’s commitment to investing in the brands under its umbrella through the organization’s proven franchise model is a game-changer for achieving accelerated brand growth,” said Sevick. “I look forward to seeing Lawn Pride experience the same success under Neighborly that we’ve witnessed across all of our home service brands.”