Albaugh announced
the global launch of its new brand identity.
“We are here to
serve and strengthen the relationship with our customers, and to give them the
support that they need to do more and do it better,” said Founder and Chairman
Dennis Albaugh. "Where there is a combination of business opportunity,
productivity and profitability, our customers will find us dedicated to the
search for new efficiencies and smarter choices.
Group CEO Kurt
Pedersen Kaalund added: “The new brand identity reflects
Albaugh's focus to be the preferred alternative for our customers. We want to
give them the power of choice and offer a better path to healthier, more
profitable crops. We have a culture of continuous improvement, and we will
continue to invest in expanding our industrial and commercial capabilities. We
deliver quality products at competitive prices for our customers to reach
higher levels of success.”
Founded by Dennis
Albaugh in 1979, the company expanded into its own production now at a site in
St. Joseph, Missouri. In 1997, the company acquired basic producer Atanor in Argentina.
Albaugh's
expansion continued after the expiration of the patent on the herbicide
glyphosate, with the acquisition of plants and establishment of businesses in
Mexico, Brazil, Canada and Europe. Albaugh currently employs more than 1,500
people and is present from the Americas to Europe.
In its 42nd year
in business, Albaugh closed the year 2021 by announcing to the markets its
agreement to buy the agrochemical company Rotam, based in Hong Kong. This deal
will result in the creation of a global company with sales over $2 billion,
adding direct market presence in China, but also a geographic expansion into a
number of new countries such as Chile, Peru, Colombia, Taiwan and India.
Albaugh's global
brand was launched in 2016.
