All about UTVs

The UTV University returns this year with educational opportunities for dealers currently selling UTVs or interested in selling them.

Powersport professionals will host sessions on Wednesday starting at 9 a.m. The hosts will cover UTV sales techniques as well as tips on guiding customers through product selection. A general roundtable discussion will also take place.

The UTV University is free with trade show registration and will end with the Dealer “Kick-Off” Keynote at 1:30 p.m. and the Dealer Day Preview of the show floor beginning at 3 p.m.

UTV University

Wednesday, Oct. 18; 9-10 a.m.

Street Smart Dealership Management with Book Smart Backup

Mark Mooney

A 35+ year veteran of the power-sports industry, Mark Mooney has managed dealerships, improved bottom lines and owned his own multi-line metric dealership. He has partnered with many major OEMs to provide dealership consultation and UTV sales training. He has delivered keynotes for OEMs, taught classes on dealership management, and trained sales teams throughout the U.S.

10-11 a.m.

How to Guide Customers Through Their UTV Buying Decision

Steve Shankin

Steve Shankin’s entrepreneurial spirit within the UTV segment led to him being named a 2016 Industry Leader by Powersports Business magazine. His North Carolina-based company manufactures UTV accessories and is a UTV design firm that works with several UTV OEMs. Shankin’s debut at UTV University in 2016 was met with such high regard that he has been invited back for a longer session in 2017.

11 a.m.-Noon

Sales Coaching is not a Trend, but an Adventure for UTV Dealers

Ty Bello

Ty Bello is an inspirational leader who is passionate about serving and cultivating leaders. Bello is a Registered Corporate Coach with the Worldwide Association of Business Coaches and the president and founder of Team @ Work, which focuses on sales growth, leadership and business development. With more than 28 years as a business professional, he is an industry leader in coaching of OPE, power-sports and UTV dealerships.

Noon-1:15 p.m.

Roundtable Discussion with UTV Industry experts

Hosted by John Kmitta, Associate Publisher, OPE Magazine. Featuring Dave McMahon, Executive Editor, Powersports Business Magazine

John, Dave and other industry experts will discuss and analyze UTV market retail sales trends, UTV dealer data and more.

1:30-3 p.m.

Dealer “Kick-Off” Keynote

Alan Beaulieu, ITR Economics

Sponsored by Gravely & STIHL

3-7 p.m.

Dealer Day Preview