Breaking News: July 1999, TruGreen-ChemLawn Announces New Name and Leadership Changes

The landscape maintenance division of TruGreen-ChemLawn and LandCare USA decided after seven months of extensive market research to name their merged company TruGreen LandCare.

In addition, Paul Anderegg, executive vice president/chief operating officer of TruGreen LandCare, said that Bill Murdy will remain president of TruGreen LandCare through the end of June and then leave the company to pursue other interests.

According the Judy Guido, national director of marketing and sales for TruGreen LandCare, Murdy’s position will not be refilled and Anderegg, along with Dave Slott, TruGreen president and chief operating officer, will split his duties.

The next step for TruGreen LandCare is to establish a visual identity. A new logo will be approved in in 30 to 60 days, Anderegg said, pointing out that in certain markets it will take more time to integrate a name change due to customer brand awareness.

“Certain individual company names have remained because of the strong presence they have in the industry,” Anderegg said. “But eventually we will move forward with one name recognition.”

TruGreen-ChemLawn, the residential and commercial lawn care service, and TruGreen LandCare will operate out of separate offices and TruGreen will continue in its current strategy described by Anderegg as “acquisition mode.” TruGreen, Anderegg said, plans to announce five more acquisitions by the end of June and an additional 10 deals by mid-July.