MIAMI – Dauer Manufacturing announced that Tom Rowe, a former Kichler executive, has joined the company as its new and first national sales director. Rowe will be responsible for Dauer’s multi-channel sales of low-voltage lighting to distributors including electrical and green wholesalers, lighting showrooms, garden centers, nurseries and other landscape suppliers. Rowe will also lead the company’s expansion toward the west coast and throughout the U.S. and Canada. In addition, he will spearhead the launch and growth of ARTEMIX, the company’s new retail line of indoor lighting and décor, and its established Silhouette Collection of indoor & outdoor lighting bollards, among the interior design and architectural design community.
“At Dauer Manufacturing, delivering on customer needs is top priority,” Rowe said. “Dauer’s hands-on ownership and long-term vision of innovation, combined with their quality, customizable products and turnkey service, align with my passion for reaching new customers and watching them flourish.”
Rowe has served in various positions throughout his career in the lighting industry. He has worked as a contractor and distributor, including providing residential clients with lighting and design services through his private firm. Prior to joining Dauer Manufacturing, Rowe spent more than 13 years with Kichler. He most recently served as their national sales manager, where he was responsible for maintaining and building clientele in the U.S., Canada, and international markets.
“Tom’s unique combination of customer-centric sales ingenuity, among both commercial and residential clients, is truly an asset for Dauer Manufacturing as we continuously innovate our lighting products and lamp offerings,” said Craig Klomparens, president, Dauer Manufacturing.
