Editor's Focus: June 1999

"The world of tomorrow belongs to the person who has the vision today." – Robert Schuller

You don’t have to read the newspapers or news magazines for long these days before you encounter the phrases “virtual world” or “electronic community.”

Obviously, the Internet has made it just as easy for us to communicate with someone on the other side of the globe as on the other side of the street.

While enjoying the benefits of such a community in your personal life may be nice, it’s the potential professional advantages, particularly for lawn care and landscape contractors, that should really generate some Internet excitement.

One of the most impressive characteristics of this industry has always been contractors’ willingness to share ideas, information and solutions with each other. We’ve seen indications of the powerful potential that comes from combining this willingness to share with modern technology through the growth of the Bulletin Boards at Lawn & Landscape Online (www.lawnandlandscape.com). Current dialogue “threads,” as they’re called, explore issues like the benefits of offering hydroseeding, the performance of one manufacturer’s most popular mower and marketing to new customers.

In fact, more than 17,000 visitors have made their way to our website thus far – at an average of almost 600 a day in the last month. And, we believe, that’s only the beginning.

To that end, we’ll be exploring the potential of this new technology with our first organized chat session via Lawn & Landscape Online. The big event is scheduled for Thursday, June 10, from 8:00 to 9:00 p.m., Eastern Standard Time.

The focus of the session will be the consolidating nature of the industry, and participants in the session will have the opportunity to ask questions and receive immediate answers from myself, Lawn & Landscape Assistant Editor Nicole Wisniewski and, perhaps most importantly, Hal Cranston, who has been involved in the development of LandCare USA since its formation.

We chose a Thursday evening because our hit reports indicate that is one of the most popular times for contractors to visit Lawn & Landscape Online. And we decided to focus on consolidation for the topic because it’s obviously one of the hottest topics in the industry and the subject of most questions I field from readers.

The Internet is clearly a part of the future for all of us. Contractors that aren’t taking advantage of the newest technology to network with their colleagues and continue their own professional education are doing the same disservice to themselves as contractors still mowing lawns with walk-behind reel mowers.

Get online today, and make the most of the opportunities.

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June 1999
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