Embrace the data

I hope 2016 has been a great year for you and your business. Across the country, the widespread growth our customers have reported speaks to the opportunity in the marketplace. It also demonstrates how new equipment technology is helping these professionals better meet customer needs, and do so more profitably and sustainably.

Today it’s possible to engage your customers in more ways than ever before, and the feedback you receive can be incredibly valuable. Online social media makes it easier than ever to know how customers feel about your company and services in real-time. But nothing beats the feedback you receive in face-to-face customer meetings. Regardless of the source, the data received can be incredibly valuable in helping you understand how your business is perceived and the opportunities that exist in the markets you serve.

Using data for benchmarking your business is a valuable tool to understand how your business compares to others across the country, and it can highlight opportunities other are taking advantage of that you might be able to profit from as well.

This 2016 Benchmarking Your Business report will give you a clearer picture for where the industry is at today, and where it’s headed in the future. It contains the most current contractor data, so you can quickly see how your business stacks up in areas such as profitability, budget management and contractor spending, among others.

At Exmark, we’re more focused than ever on building simple, yet state of the art, commercial mowers and lawn care equipment – tools that help landscape professionals be more productive and profitable every day. We share our customers’ passion for their work, and their constant feedback helps us refine our designs and develop new innovations to better serve their needs.

Using data for benchmarking your business is a valuable tool to understand how your business compares to others across the country.

We strive to consistently exceed our customers’ expectations and value the deep relationships we’ve built with each of them. For those of you who aren’t yet Exmark customers, I invite you to visit your local Exmark dealer and see how our equipment can help raise the bar for their business.

Learn more about Exmark and its products, or locate your local Exmark dealer, at Exmark.com.

Warm regards, Judy Altmaier, general manager, Exmark Manufacturing