Evolution is a race to the top

Jamie Briggs Director
of Marketing, Exmark
and Z Turf Equipment
Photo courtesy of Jamie Briggs

From evolving technologies to changing customer preferences, those who embrace growth and evolution will be the ones who benefit most from it. By differentiating themselves from the competition and better meeting the needs of customers, the path to success is paved by those who dare to dream big and have the wisdom to put their plan into action.

This year’s Benchmarking Your Business report provides valuable insight into how green industry professionals across the country are succeeding in business today by evolving to better meet customer needs. In doing so, they’re carving out a competitive advantage, often using technology to enable them to do more in less time. The perspective of these professionals can be valuable in helping you determine the right way to grow your business.

The pace of change has never been greater than it is today. New, more efficient technologies and the convergence of new and existing technologies are revolutionizing service delivery, and the productivity each worker can complete in a day. That’s why the latest equipment, tools and technology can help you streamline your business, better serve your clients, and ultimately be more profitable.

At Exmark and Z Turf Equipment, we’re committed to helping our customers evolve to meet the unique needs of their clients and enable them to do their best work every day. We’re not content with the status quo, because like our customers, we’re never satisfied. From our game changing Lazer Z zero-turn mower almost 30 years ago, to our most recent battery-powered mowers and forthcoming autonomous machines, we’re always aiming to raise the bar higher.

That’s why, when it comes to mowers and lawn care equipment, whenever a new technology is truly ready for contractor work, you’ll see it from Exmark or Z Turf Equipment. Our business is built on helping professionals like you constantly exceed expectations, and we value the relationships we’ve built with each customer. If you’re a current customer, thank you. If you’re not yet a customer, I personally invite you to visit your local Exmark or Z Turf Equipment dealer to learn more about how we can help your business evolve to meet the challenges of today, tomorrow, and the future.

Here’s to 2024 being your most productive and profitable year yet.

Warm regards,
Jamie Briggs

 

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