Evolving to meet new challenges

Jamie Briggs Director of Marketing,
Exmark and Z Turf Equipment

One of the constants in our world is change. And though for many change is a scary prospect, those who choose to embrace it can stay ahead of the game and lead the way to a better, more profitable future.

The 2023 Benchmarking Your Business report provides valuable insight into how contractors across the country are succeeding in business today by evolving to better need customer needs. In doing so, they’re defining their competitive advantage, often using technology to overcome the challenges they face. This perspective can be valuable in helping you understand how best to move forward in your business.

It’s arguable that the pace of change has never been greater than it is today. The emergence of new technologies and the convergence of new and existing technologies is revolutionizing how services are delivered. As a result, you can streamline your business, better serve your clients, and ultimately be more profitable.

At Exmark and Z Turf Equipment, we’re committed to helping our customers evolve to meet the unique needs of their clients and do what they do best every day. We’re not resting on our laurels, because like our customers, we’re never satisfied. From the advent of our game changing Lazer Z zero-turn rider more than 25 years ago, to our most recent battery-powered machines, and the development of future autonomous equipment, we’re constantly pushing the bar higher.

You can be sure that when a new technology is ready for contractor duty, you’ll see it from Exmark and Z Turf Equipment. We’ve built our business on helping professionals like you constantly exceed expectations, and we highly value the relationships we’ve built with each customer. If you’re one of those customers, thank you. If you’re not yet a customer, I’d like to personally invite you to visit a local Exmark or Z Turf Equipment dealer to learn more about how we can help you evolve your business to meet the challenges of today, tomorrow, and the future.

Here’s to 2023 being your best, most profitable year yet.

Warm regards,
Jamie Briggs

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March 2023
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