Green Lawn Fertilizing promotes Willey to COO

WEST CHESTER, Pa. – Matt Jesson, president and CEO, of Green Lawn Fertilizing / Green Pest Solutions has named Josh Willey as Chief Operating Officer.

In his new role, Willey will oversee all lawn and pest operations, facilities, human resources and sales – while owning the company’s profit and loss. He will also continue to shape and manage the company’s leadership development program which he started in 2019. Willey brings his natural people skills and high aptitude into his new COO roll, which will help achieve the company’s aggressive growth goals.

Jesson announced the promotion during the mid-year managers meeting. “I am so proud and thankful for all of Josh’s accomplishments over the last five years. I am looking forward to where his outstanding leadership will bring us over the next five years and beyond,” he said.

Willey started at Green Lawn Fertilizing / Green Pest Solutions in June of 2017 as Director of Business Development. He was promoted to Sr. VP of Operations after only five months with the company. Since Josh has joined Green Lawn Fertilizing / Green Pest Solutions the company has more than doubled in size from just under $13 million to over $30 million in revenue. Under Josh’s leadership the company’s growth has accelerated with YoY growth rates exceeding 20% the last three years.

Willey recently completed the General Management Program at Harvard Business School. During his time in the program, he competed in the GMP’s strategy finals and was selected as one of three winners out of over 110 fellow HBS students.

Willey brings over 20 years’ experience in the green industry, starting as a technician before moving into sales, and then management. He currently lives in Malvern with his wife, Tracey, and five kids.