Innovative approach

We know many of you started your businesses with a truck, trailer, mower and most of all, a passion for creating, enhancing and maintaining outdoor spaces. From those humble beginnings, you have grown your business into a trusted brand within your communities.

Founded 180 years ago in 1837, John Deere started with one blacksmith driven by innovation, integrity, quality and a commitment to help his customers become more productive. Now, we’re a company that employs more than 60,000 people, but we still maintain our core values and passion to help those with close ties to the land, including this great industry of landscape professionals.

Over the years, we’ve all experienced challenges and refined our businesses by moving and evolving with the times and taking advantage of new opportunities to build and grow our people and our brand.

Today, the landscaping industry is strong and there is anticipated growth in the foreseeable future, as reported by 94 percent of those surveyed for the State of the Industry Report. I’ve personally heard many of you comment that there is plenty of work and that the only factors limiting further growth are the availability of qualified labor and the rising costs associated with attracting and retaining quality workers.

As I talk with lawn care and landscape professionals, I also hear about optimism and focus. As reflected within this State of the Industry Report, 86 percent of those surveyed said they turned a profit last year, and 93 percent are confident that they will grow next year, but growth isn’t always easy. Growth often calls for new and innovative approaches, and at John Deere we are committed to providing you with the support and business solutions to help you succeed.

Today, the landscaping industry is strong and there is anticipated growth in the foreseeable future.

Our commitment to your business goes beyond providing you with quality products through our experienced dealer network. The John Deere dealer is there to support your business needs after the sale with certified factory trained service technicians and knowledgeable staff. We have one priority: To ensure product uptime in the most responsive manner, because downtime is not an option when you are running a business.

Sustainable and profitable growth is important for all of us, and many opportunities lie ahead. There has never been a better time to clearly define your brand, and your offerings, which will lead to further growth for your business.

I wish you a safe and prosperous year!