Kick-Start Innovative Thinking for a Strong 2024

No matter where you live or work in the green industry, and no matter the size of your business, you remain concerned about inflation, controlling costs in an unpredictable environment, finding or keeping qualified help, and weathering the storms (both literally and economically) season after season.

While we’ve all been bracing for a recession since 2022, the economy overall has been surprisingly resilient to date. But does that mean we may end up experiencing a little softness in 2024? Perhaps, but we can still look to the year ahead with optimism while also being realistically prepared for the unknown.

How? It’s time to kick-start that same innovative thinking that fueled you to start your business. You need to revisit that entrepreneurial spirit and same creative thinking to keep your business thriving in uncertain times. You wouldn’t be in business today if you weren’t a risk-taker willing to try new things.

So, set your intentions now for a strong 2024. It might be time to add new technology so you and your team can work more efficiently, or it might be a good time to introduce new services or consider new equipment for your fleet to serve more customers or larger properties, or you may need to get more aggressive with your marketing strategy. Whatever the case may be, taking calculated risks and staying nimble may just be the boost you need to keep you thriving in the year ahead.

At Kubota, we are doing just that. We are constantly innovating our products and processes — in fact, while manufacturing is at the heart of our business, innovation is the engine that keeps us pushing forward as we look to 2024 and well beyond. We started with an entrepreneurial spirit more than 50 years ago, and it’s that spirit that plays a pivotal role every day across our products, productivity, and our people.

For 2024, we are harnessing new technologies, automation, and innovating our business and our dealer systems to be more productive and efficient to stay well-positioned to serve your needs. We are primed to catch up nicely on our turf business inventory, building out our supply chain to put more products in Kubota dealer showrooms.

We are bringing to market more cutting-edge, award-winning mowers like the newly introduced Kubota F3710 front-mount mower, recently recognized as an industry ‘Editor’s Choice’ and a ‘Top 20’ new product award for 2023. When added to the Kubota one-stop-shop fleet program, you’ll have the newest equipment backed by extraordinary service in place and ready for the busy spring season.

And lastly, much like you, we are working hard to maintain a strong future workforce to serve your needs today, tomorrow and well into the future.

By getting back to the core spirit that built our businesses, we will continue to grow together in the year ahead and beyond. Best wishes for a prosperous 2024.

Sincerely,

Todd Stucke