LEADERSHIP 2006: Welcome Letter

In today’s fast-paced business environment, entrepreneurs and amateurs alike struggle to balance their responsibilities in the workplace with those in their personal lives. Although this task is seemingly difficult for many, a leader can handle the task with relative ease. 

An effective leader is an efficient one – one that manages his or her schedule wisely and allocates enough time to support the industry as well as other personal groups of interest. These individuals understand the importance of giving back. 

There is a common misperception that giving back must involve a monetary gift to an individual or group that is less fortunate. Although this type of community service is extremely valuable, there are a variety of other ways to improve your professional and personal environment as well.  

 At Bayer Environmental Science, we pride ourselves on the value-added services that we provide our industry. Some examples include:

• Our commitment to research and development, which allows us to bring new and improved solutions to the marketplace;
• Our continued effort to serve as an advocate for the green industry regarding all pending and potential legislation;
• Our support of local and national green industry organizations through board membership; and
• Our dedication to the industry’s future that is manifested in our undergraduate scholarship programs.

We understand the challenges landscape and lawn care professionals encounter while trying to run a profitable, respected business. To prepare them for the issues they may face now or in the future, and to help them learn the best ways to run a more efficient business, Bayer Environmental Science created The Bayer Lawn Care Institute.

Developed in connection with the Backed by Bayer product, training and service commitment, the focus of The Institute is to provide you with the resources and tools you need to develop a successful business. Initiatives such as the Bayer Lawn Care Institute and Backed by Bayer are a few of the most noteworthy ways in which we give a little something more to our customers. As a business owner, the opportunities are endless for you to give back to your community as well as to your employees. You’ll find further information on the value-added services available through The Institute later in this issue. 

The 2006 Lawn & Landscape Leadership Award winners highlighted in this publication have influenced other professionals in the industry not only due to their success as leaders in lawn care, but as valuable members of their own communities as well.

All of us at Bayer congratulate each of you on a job well done.
 
 Best wishes for a successful year,

 Neil Cleveland,
 Director, U.S. Green Business
 Bayer Environmental Science