To the editor:
In general, I find the tone of your magazine resistant to change in the industry that would favor environmental protection.
I believe this is a misplaced attitude. Our industry should be a leader in creating environmental sensitivity. This will lead to more business for us.
We can resist the change in public opinion like the tobacco industry, or get out in front and help lead. As business people, we need only two things from the public and governments in order to have the opportunity to be successful: desire for our product and a level playing field for competition. Why not, therefore, focus on increasing desirability by promoting the manufacture and regulation of quieter, less polluting equipment that will moderate the undesireable aspects of our operations? The public wants quieter, less polluting, services — let’s give it to them!
Why suggest that increased costs might result in lower profitability for contractors? Realistically, I know the manufacturers are your customers, but new regulations would mean a windfall sales opportunity for them. Why not find the progressives and give them some space? Why not highlight progress and the better products? This situation is a great opportunity for us as business people and as stewards of this planet.
Mike Walsh
President
Horticultural Concepts, Plymouth, Mass.
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