Two homeowners had a simple request – they wanted a fresh, dynamic space that would welcome their guests rather than embarrass the owners. But the small, rugged corner lot in the rear of their West Orange, N.J., home left very little usable space. Although Greenberg was initially reluctant to install a patio along the side of the house since their neighbors’ driveway runs parallel, it wound up creating a connection between the house and the backyard. “The design process is reciprocal. Sometimes you really have to listen to what the client wants,” he says. Born from old farmland, the house is more than 100 years old. Greenberg carefully considered which hardscape materials would best complement the history of the house and community. Birch Hill installed blue stone and brick instead of concrete pavers for the patios, 6-inch blue stone for steps and treads, and large single slabs of blue stone for the walkway. Guided by inspiration from visiting the public gardens on Long Island and throughout upstate New York, Greenberg coupled tall evergreens for privacy with compact, slow-growing plants like boxwood, ilex, flowering plants, hydrangea, lavender, dwarf lilac and viburnum to provide color and fragrance, and because the small yard could not accommodate large plant materials. As the project progressed, Greenberg says coordinating the subcontractors, from the plumbing to electric to drainage to carpentry, with his landscaping crew became increasingly important and difficult. But in the end, if the client is happy, his job is done. “They absolutely love the work we did. More importantly, they’re able to enjoy entertaining and have received tons of compliments.” The project not only earned the company praise from the homeowner, but it also earned Birch Hill the New Jersey Landscape Contractors Association’s 2008 Landscape Achievement Award in the residential design/build category for projects between $25,000-$100,000. Birch Hill began the project in October 2007, completing all hardscape work before the winter. The team finished the final planting in spring 2008. Six employees put in approximately 1,000 man-hours over a cumulative eight weeks. Despite the struggling economy, Greenburg says he is confident homeowners will continue to invest in home improvements; they will just be more cautious with their choices. He anticipates a 10 to 20 percent decline in his revenue this year. “Tailoring a project to a client’s needs is like putting together a puzzle,” Greenberg says. “All the criteria are the pieces of the puzzle; if you get them to fit together and work properly, you’ll end up with a nice picture.” |
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![]() Barry Greenberg says face-to-face meetings are essential to ensuring a good design. |
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DESIGN DETAILS |
COMPANY: Birch Hill Landscaping HEADQUARTERS: Millburn, N.J. REVENUE: $1.4 million CLIENT/SERVICE MIX: 95 percent residential design/build; 5 percent spring and summer pruning and property maintenance. Services offered include patios, ponds, retaining walls, pergolas, arbors, decks, fencing, planting, pruning, swimming pools and driveways. NO. OF EMPLOYEES: 6 field employees, 3 office employees SOFT VS. HARD GOODS: 50 to 60 percent of revenue spent annually on plant material and 40 percent spent on hard goods. ESTIMATED PROJECT COST: $100,000-$150,000 ACTUAL PROJECT COST: $84,000 PROJECT AREA: Approximately 3,000 square feet TOTAL LABOR HOURS: 1,000 TOTAL DESIGN HOURS: 35 SUBCONTRACTED SERVICES: Electrical, carpentry, plumbing PLANT MATERIALS USED: Tall evergreens for privacy. Compact, slow-growing plants (boxwood, ilex, flowering plants for summer color and fragrance, hydrangea, lavender, dwarf lilac and viburnum) because the small yard could not accommodate large plant materials. HARDSCAPE MATERIALS USED: Blue stone and brick instead of concrete pavers to complement the 100-year-old home. 6-inch blue stone for steps and treads. Large single slabs of blue stone for walkway. EQUIPMENT USED: Small excavator/backhoe, front-end loader, rakes, shovels and masonry tools |
The author is a freelance writer based in Philadelphia.

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