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And ... action!

We cornered the winners of the Lawn & Landscape Leadership awards at our ceremony in October and asked them to say a few things on camera. Find out what was on their minds by visiting the links below.

Gary Mallory: The Heads Up Landscaping CEO tells us what the Lawn & Landscape Leadership Award means to him.
bit.ly/llmallory

Richard Restuccia: The water conservationist credits his family and colleagues for their support over the years.
bit.ly/llrestuccia

Michael Kravitsky IV: Doing the right thing runs in the family, and that’s illustrated at his company, Grasshopper Lawns.
bit.ly/llkravitsky

Martha Hill: The award recipient says her colleagues inspired her to be a leader at Hinds Community College.
bit.ly/llmhill

Get out of the ’80s ... like, totally

During this webinar, “Selling in 2015: It's not 1985 anymore,” Digital marketing expert Chris Heiler discusses how you can update your sales process, and how consumers are now buying services.
Visit bit.ly/heiler1985.

Let’s chat about benchmarks

Looking at industry benchmarks is not only a great way to stay competitive in the industry; it’s an extremely useful tool for growth. Lawn & Landscape recently shared exclusive research on everything from sales to salaries in the latest #landscapechat with Corona Tools on Twitter. If you weren’t able to join us, visit bit.ly/landchat for a wrap-up of the conversation.

To participate in the conversation next time, just search #landscapechat on Twitter the first Wednesday of every month.

The ants go marketing

Paul Bascobert, Yodle’s president of local explains how ants can serve as a reminder about what to do in the off-season.

The ant spends the summer – his “off-season” – preparing for the winter. When you run a seasonal business like landscaping, it can be tempting to think of the off-season as down time, but to remain competitive you need to have the discipline to plan for success.

Keeping the urgent from crowding out the important is critical in business. It’s particularly tough in seasonal businesses that have very intense periods that can make or break the entire year. But that’s also why it is incredibly important to make effective use of the down time to get your marketing and advertising set up so you are harvesting the most from the busy time.

Visit bit.ly/antsmarket for actions you can take to make sure you are top of mind and easy to find when the customers start calling.