Benchmarking your Business: Letter

Benchmarking your peer companies is always a good investment of your time. Look at not only what wages they are paying and how much they are charging for services, but also how and what are they doing. Those of you who are constantly learning and testing, and who are willing to evolve with the market, will identify opportunities for long-term, profitable growth.

Successful and profitable landscape professionals deliver services that provide the most value for their customers. Many of these companies leverage new equipment and technologies that make it easier to branch out into other lawn care services such as aeration, fertilization and chemical application – some of the most profitable services you can offer.

Selling a broader range of value-added services to existing customers is an efficient and effective way to grow, and may reduce the need to add more customers to accomplish the same revenue objectives. The value this creates for your customers is a reduction in the number of service providers they need to oversee, resulting in a more collaborative partnership and higher levels of customer satisfaction. The net result is that your customers will be more satisfied and eager to recommend your services to others, and your business will grow.

This is just one example of how successful landscape professionals are making more money today. The 2014 Benchmarking Your Business report is another way you can identify areas to increase sales and profitability. This industry-leading report provides the tools for helping you plan, budget and expand your business, and provides in-depth industry data to help you benchmark against the best.

At Exmark, our focus is on designing and manufacturing cutting-edge mowing and lawn care products that increase the productivity and profitability of our customers. We are passionate about our customers and our equipment, and we focus that passion on learning and adapting to what our customers need, both now and in the future. Their satisfaction and success is paramount, and their feedback helps us refine our innovations so that we can continue to produce the industry’s most productive, profitable and reliable products.

We recognize the importance of consistently exceeding our customers’ expectations and look forward to continued participation in our customer’s success for many years to come!

I invite you to visit Exmark.com to learn more about Exmark and its products, and to locate your local Exmark dealer.

Regards,

Judy Altmaier
General Manager
Exmark Manufacturing