Marketing mistakes

In a hyper-competitive industry like landscaping, marketing your business is critical. Even if you think you have enough customers now, people move all the time – more than 35 million people move every year, according to the U.S. Census Bureau – and they take their business with them.

To keep a steady flow of new customers calling, you need to make marketing your landscaping or lawn care service as routine as maintaining your equipment.

Here’s the good news: It doesn’t have to be difficult – or expensive. Some of the most effective marketing tools out there are free.

To help jumpstart your marketing, head over to bit.ly/landscapemarketing for five of the most common mistakes I see landscaping and lawn care businesses make – and how to fix them.

In February, Lawn & Landscape released its Alternative Power Special Report in partnership with the Propane Education & Research Council.

Head over to bit.ly/altpowerreport to check out our Alternative Power Special Report page and learn how alternative power sources make good financial sense. You can read about landscape contractors’ motivations for moving away from gasoline and how propane or battery-powered equipment has changed their operations.

In March, we partnered with PBI Gordon to release a weed control guide, which had features that discuss the preparation you’ll need to keep your clients’ properties weed free.

Head to bit.ly/springplaybook to learn about how the work you do before the season starts will pay off when business picks up, and take a look at how LCOs should refresh their knowledge and keep up on trends during the off season.

Over on Instagram, we have a vast number of followers who take pride in posting photos of the work their crews complete.

This photo from our own Instagram account shows a view of Pickseed USA’s research facility in Philomath, Oregon, when Digital Content Editor Kate Spirgen visited back in June.