NaturaLawn opens new national sales office

FREDERICK, Md. — NaturaLawn of America hosted a grand opening ceremony for its new national sales office in downtown Frederick, Maryland, on Wednesday.

The office was developed in response to NaturaLawn’s continued growth and provides digital and traditional sales support to franchises across the continental U.S.

The office, located at 135 W. Patrick Street, is an extension of NaturaLawn of America’s headquarters and their 30-year history of being located at 1 E. Church Street. The sales office currently employs 21 sales support specialists and is seeking to grow its sales force to up to 42 full-time, benefited positions within the next three to five years. Together, the NaturaLawn of America headquarters and national sales office will employ over 75 full-time employees in the heart of downtown Frederick, helping develop local jobs and investing in the Frederick city economy. In 2020, NaturaLawn reported over $80 million in annual revenues, a record for the company and an increase of 11% over the previous year.

READ MORE: NaturaLawn is our 24th-ranked company on our Top 100 list in 2021 | The company added two new franchises in January

The national sales office team uses a variety of techniques to support the sales efforts of NaturaLawn service locations across the country. Currently, the office supports two-thirds of all existing service locations, managing customer relations utilizing email campaigns, SMS engagement software, and phone outreach.

“We’re pleased to give our growing sales force the space and resources it needs to continue supporting our locations and customers across the country," said Phil Catron, president and founder of NaturaLawn.

In addition to Frederick city housing the company’s national headquarters and sales office, the local franchise owner, Roy Good, employs nine additional individuals and serves Washington and Frederick counties. The NaturaLawn Frederick franchise provides homeowners with lawn fertilization, aeration and seeding, grub control, mole control, and comprehensive tick and mosquito control programs.