Publisher's Focus: Sept. 1998

Mission statements can also raise the bar for both employee and customer expectations. But how many firms distinguish themselves by active, conscious mission statements? Mission statements that give you goose bumps?

Lawn & Landscape magazine’s mission statement is to deliver superior, total coverage of the continually evolving professional lawn and landscape contractor market.

The editorial quality that a magazine produces represents the most important publishing distinction a magazine can make. Readership studies have told us that we produce a quality editorial product and now a highly respected national trade magazine serving the publishing field agrees.

Folio magazine, the leading journal for the magazine publishing industry recently recognized Lawn & Landscape magazine for national Editorial Excellence.

The Editorial Excellence award acknowledges Lawn & Landscape magazine’s commitment to editorial integrity, editorial leadership and editorial consistency. Lawn & Landscape joins Time, Smart and Money magazines, among others, as national winners.

The 1998 national competition drew more entrants this year than ever before. While 472 entered, just 59 winners were selected. According to the competition’s judges, the winners were “all judged to have achieved the excellence they demand of themselves in their mission statements.”

Throughout its history, Lawn & Landscape magazine has made the necessary investments to nurture creativity and keep its editorial product fresh. We believe the real distinction in editorial quality is the value provided to our readers from a news, business management and technical perspective. When readers look forward to reading the next issue, you know you’re producing a quality editorial product.

Some magazines choose not to emphasize and invest in editorial quality. But Lawn & Landscape magazine works diligently to produce value for our readers and advertisers because of their investment in our product. That’s smart business because a magazine can’t exist without a market to serve and a quality editorial product to read.

Editorial and graphics excellence is measurable.