Savana Craven

Landscape-related professions are often viewed as “tough-it-out” careers, marked by long hours, demanding work and burnout. In such traditionally male-dominated fields, it’s easy to feel as though sacrifices must be made to keep up. However, as professional women in this trade, we bring diverse perspectives and characteristics that are essential for improving and advancing the green industry. We can, and should, actively foster this growth.

I remember my first job out of college at a design-build-maintain company. I discovered that my ability to connect empathetically with clients helped build stronger, more trusting relationships. At the same time, I made it a priority to ensure that the needs of the workers in the field were heard and valued. By balancing multiple tasks and maintaining a cooperative attitude, I was able to improve project coordination while also contributing to a more positive and supportive work culture. These small shifts can have a lasting impact on both individual projects and the broader industry.

Achieving this kind of growth requires intentional effort. Supporting women in the industry, mentoring newcomers and creating work environments where everyone feels valued are essential steps in building a culture we can all take pride in. Here are a few strategies that can help foster that environment for everyone:

Landscape design can be demanding, but burnout is avoidable. Advocate for yourself by setting clear boundaries — whether that means flexible hours, remote work options or taking time off when necessary. A healthy individual is the foundation for good work, and prioritizing mental and physical well-being benefits both you and the industry as a whole.

Encourage an open-door policy where team members feel comfortable discussing workloads, career growth and personal concerns. Regular check-ins provide an opportunity to gauge employee satisfaction and address potential issues before they escalate. A culture of open communication builds trust and strengthens team dynamics, helping to prevent burnout and build trust.

3. Mentor the next generation.
Mentorship is vital to the future of the industry. Whether you’re new or experienced, offering guidance to peers and mentoring younger employees or interns is crucial for long-term sustainability. By sharing experiences and creating networks where everyone, especially women, feel empowered and respected, we help build a strong, supportive industry culture that fosters both individual and collective success.

4. Equal pay and recognition.
Fair pay and recognition are key to maintaining loyalty and creating a positive work environment. If you feel your contributions aren’t being acknowledged, it’s important to advocate for yourself. Seek clear feedback, ensure your achievements are celebrated and engage in transparent conversations about performance and expectations.

5. Support employees in all life circumstances.
Just as accommodations are made for parents, single employees should also receive equal respect and flexibility. Single professionals often face unique challenges in balancing work and personal life, and assumptions should not lead to them shouldering an unfair share of the workload. Providing equitable support for all employees, regardless of family status, promotes a fair and inclusive work environment.

Landscape design is about creativity, problem-solving and environmental stewardship. It’s a profession that thrives when we create environments where women’s unique perspectives can truly shine. Set a goal in 2025 to foster mentorship for young women, support work-life balance and tackle burnout head-on.

Let’s work together to ensure that the industry is not only about the beauty we create but also about the people who bring those ideas to life.

Women in Landscaping is a column brought to you in partnership with the National Association of Landscape Professionals. Savana Craven is an active member of the National Association of Landscape Professionals Women in Landscape Network (powered by Stanley Black and Decker) which provides a forum for industry professionals to support each other’s professional growth. The Network is free to all industry professionals.