See how you stack up

Published December 21, 2015

We’ve been publishing our annual Benchmarking Your Business report for more than a decade, and it’s still one of our most popular sections. It’s the best place for landscapers and lawn care operators to learn how their own numbers measure up to those of their competitors and the industry as a whole.

In the pages that follow, we offer up data that outline revenue, profit margins (net and gross), as well as rates of pay for employees and managers. For the 2015 report, we teamed up with Readex Research, which allowed us to ask more detailed questions and dig deeper into the areas you told us you wanted to know more about.

So, you’ll also get insight into nationwide employee retention rates, percentile breakdowns of owners’ salaries, average profit per customer, hourly labor rates and average crew sizes.

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Crunch the numbers to see how your operation stacks up to the industry nationwide – and visit our Benchmarking Your Business app at Lawnandlandscape.com/benchmark to see how your numbers compare to specific regions and download segment-specific budget calculators. – Chuck Bowen

Survey Methodology

The 2015 Benchmarking Your Business survey was designed jointly by Lawn & Landscape and Readex Research, and fielded from Aug. 5-17. The survey’s 289 responses represent an estimated population of 15,300 landscape contractors. The margin of error is 6.0 percentage points at the 95 percent confidence level. Some charts do not total 100 percent due to rounding.

Lawn and Landscape Marketing on a Budget

Digital marketing can feel overwhelming when you’re working with a limited budget. Websites, SEO, social media, and paid ads can quickly add up, but you don’t need to do everything to see results. By focusing on cost-effective strategies, you can still make a big impact without overspending.