The only constant is change

Regardless of whether the past year was your best yet, or you were simply holding the line, nobody is in a better position to influence change in your business as you. Whether your goal in the next year is to keep the momentum rolling, or strive for growth, the future is in your hands.

Never before have landscape professionals had so many powerful tools at their fingertips. And while the pace of change seems to be getting faster, it’s up you to decide which advances can bring true benefits to your business. That’s why understanding the trends in the market and choosing suppliers you can trust goes a long way in giving you the right answers for your business.

The 2025 Benchmarking Your Business Report is a valuable resource to help you understand how landscape and lawn care pros are succeeding in the markets they serve. The report offers insight into the ways contractors are evolving to meet the challenges of today and prepare for tomorrow’s opportunities. We hope the perspective empowers you to move forward with confidence and grounded optimism.

At Exmark and Z Turf Equipment, we’re committed to innovations that enable our customers to do more, more efficiently, to maximize their competitive edge and ultimately make more money. In fact, 30 years ago we revolutionized the industry with the introduction of our first Lazer Z zero-turn mower. The Lazer Z truly raised the bar for the speed, productivity, cut quality and durability contractors could expect in a commercial mower.

For 2025, the Lazer Z Legacy continues by taking a huge step forward with the launch of revamped Lazer Z X-Series and Lazer Z S-Series models, as well an all new Lazer Z E-Series platform. Each new Lazer Z model delivers industry-leading performance and durability, with long-term value our customers can count on.

And as we launch our first autonomous mower — the Turf Tracer with XiQ Technology — we remain fully committed to testing our machines to a higher standard. When a new technology is ready for commercial contractor use, you’ll see it from Exmark and Z Turf Equipment. We’ve built our business helping our customers constantly exceed expectations, and we value the relationships we’ve built with each customer.

If you’re already a part of the Exmark family, thank you. If you’re not yet a customer, I invite you to visit your local Exmark or Z Turf Equipment dealer. There, you can learn more about how we can help you embrace change and take your business to the next level, today, tomorrow, and well into the future.

Here’s to 2025 being your best year yet.

Warm regards,
Jamie Briggs