The right direction

John Deere is proud to once again sponsor Lawn & Landscape’s State of the Industry Report.

Each year this report helps us to better understand our industry by sharing trends, identifying concerns and allowing us to see what is on the horizon for the landscape industry.

2016 proved to be a significant year, with many changes across the industry. Landscape contractors are more confident than ever, with many expecting increased profit and growth. This is completely different from just a few years ago in 2011, when 20 percent of respondents reported they were not confident the industry would grow. What a difference a few years can make! But this also illustrates how quickly our industry can change.

While the outlook is positive, there are still many challenges landscape contractors continue to face as they navigate the tricky business waters. Labor and wages continue to be a concern for business owners, and as regulations change, it is going to be vital for business owners and managers to stay on top of the rules and adjust their businesses accordingly.

Because of these challenges, landscape contractors need to understand their true costs of operation. Fully examine your business, review all of your expenses and determine where change is needed. Research new technology and industry offerings. Also, identify manufacturer initiatives, including John Deere’s NeverStop program, which can help your business stay up and running, getting the most out of your equipment.

Also consider professional associations, like the National Association of Landscape Professionals (NALP) and the National Hispanic Landscape Alliance (NHLA). These organizations are dedicated to promoting the landscape industry and advocate for policies and laws that protect the future success of landscape professionals.

At John Deere, we are also dedicated to supporting the landscape industry, as well as you, the professional landscape contractor. We are continuing to expand and improve our equipment, offering a full line of solutions. Additionally, our extensive dealer network is a dedicated partner for your business, ensuring that you are supported from purchasing to maintaining your equipment after the sale.

Through business solutions like NeverStop, and customized financing through John Deere Financial, John Deere can help you and your business grow and prosper. We are committed to offering the best equipment, programs and dealer support in the industry, and we welcome the opportunity to earn your business.

We hope you have a safe and prosperous year!