Cynthia Paul and Hoyt Lowder

Cynthia Paul is a managing director at FMI Corporation. She may be reached at cpaul@fminet.com. Hoyt Lowder is a retired senior vice president with FMI. He may be reached at hlowder@fminet.com.

Keep your marketing and sales on track

Match your marketing tools to your target to get results.

Keep your marketing and sales on track (Part 1)

Make your company the first stop for clients.