Aspen Investments expands team for new brand

Aspen Investments, a holding company that supports the golf, lawn care, landscape, nursery & greenhouse, erosion control and site work materials markets, has hired Craig Haire to help strengthen its sales team in Eastern North Carolina as a rep for their newest brand, Aspen Outdoors. The Middlesex, N.C., site will service the Carolinas as part of the brand's mission to support turf professionals in all regions within the continental U.S. by providing them with turf management products. This Aspen Outdoors location will share a facility with the Aspen Investments headquarters. 

“We are thrilled to welcome Craig aboard our team at Aspen Outdoors,” said Keith Montgomery, chief business development officer for Aspen Investments. “It’s truly an exciting time for our growing company, and our focus is set on serving turf managers throughout the region. Craig will play a key role in this endeavor, and his wealth of industry knowledge and experience will be a great asset for both our team and our customers.”

Haire brings more than 30 years of experience in turf supply and irrigation sales, golf course construction and customer service to Aspen Outdoors, having worked with companies like Eastern Turf Equipment and Smith Turf & Irrigation. He most recently ran his own business, named Neptune Turf Solutions, which sold turf supplies for chemical, fertilizer and irrigation services.

“I’m grateful for the opportunity to be a part of the important role that Aspen Outdoors will play here in North Carolina,'' said Haire. “I have a lot of respect for this organization and it’s fulfilling to see our values so closely aligned. I’m looking forward to making new connections and building trusted relationships with turf managers across the Carolinas.”

Haire is a graduate of North Carolina State University and earned his degree in Agronomy, with an emphasis in Turfgrass Management.

To learn more about Aspen Outdoors, visit www.aspen-outdoors.com. To learn more about Aspen Investments, visit t www.aspen-investments.com.