Authority Brands launches Lawn Squad franchising

Authority Brands has launched a new home service lawn care company: Lawn Squad franchising, developed from the Weed Pro name and system.

Joining Authority Brands' portfolio of home service brands, Lawn Squad offers services like lawn fertilization and weed control, lawn aeration and seeding, as well as lawn grub and insect control for both residential and commercial properties.

Originally founded in 2001 by Rob Palmer in Ohio as Weed Pro, the business currently serves the Cleveland, Columbus, and Cincinnati markets. Authority Brands acquired Weed Pro in April.

"We are building upon the foundation that made Weed Pro a success while embracing a broader vision of growth and impact," Palmer says. "Our mission is to provide exceptional lawn care along with a platform for franchise owners who share our passion for excellence."

Lawn Squad uses a software program that helps owners in real-time to scale quicker and provides technicians and business efficiency. The alliance with Authority Brands provides Lawn Squad with more resources, including marketing insights, technology advancements and operational support.

"The transformation of Weed Pro to Lawn Squad as a franchise brand represents a milestone in our ongoing commitment to innovation and growth. With the acquisition of Weed Pro in April, we saw a remarkable opportunity to elevate the brand and expand its reach," says Craig Donaldson, CEO of Authority Brands. "As Lawn Squad joins our portfolio of home service brands, we are excited to provide the necessary support and resources for the business's continued success. Under Rob Palmer's leadership, I expect Lawn Squad to become a national brand in no time."

Companies under the Authority Brands umbrella include home service brands like America's Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority and more.