Blount rebrands as Oregon Tool

The new name pays homage to the company’s origins.

PORTLAND, Ore. – Blount, Inc. unveiled a new corporate name – Oregon Tool. The global manufacturer of professional grade cutting tools and equipment selected Oregon Tool as its new name to harness the power of its pioneering origin story.

The company was founded by Joe Cox in 1947 in the basement of his Portland home. Inspired by nature, Cox studied a timber beetle larva to understand how to cut wood more efficiently. With his learnings, he designed a new saw chain that was modeled after the larva’s alternating C-shape jaws. He called it the “Cox Chipper Chain” and started the Oregon Saw Chain Corp. to produce it.

Over the years, the company has grown into a multinational organization with numerous acquisitions and mergers. Today, the newly named Oregon Tool has over 3,000 team members and sells thousands of products in more than 110 countries across multiple consumer brands, among them Oregon, Woods and ICS Diamond Tools.

“We are certainly proud of where we’ve been and where we are, but we’re even more excited about where we’re going as Oregon Tool,” said Oregon Tool CEO Paul Tonnesen. “Because Oregon is the undisputed leader in the global bar and saw chain market, we are confident the inspiration and momentum inherent in the name Oregon Tool will help our organization achieve our goals in the years ahead, including aggressive growth across brands and launching into adjacent categories. We will also go beyond serving the professional end user and expand how we’re serving the do-it-yourself consumer.” 

The shift from Blount, Inc. to Oregon Tool will be effective June 2. To learn more, visit www.oregontool.com.