Bobcat announces lineup of new products

Bobcat’s rebrand initiative reflects the company’s focus on an expanded portfolio, including turf equipment.

Bobcat Company has expanded its product portfolio with the introduction of turf renovation equipment along with other non-landscaping products.

These products are now available at select Bobcat dealerships throughout North America.

Last year, Bobcat announced and that RYAN turf renovation, Doosan Industrial Vehicle, Doosan Portable Power, and Doosan Industrial Air products would change to the Bobcat brand as part of the organization’s global brand strategy. All product lines have officially rebranded under Bobcat in North America with transitions on these product lines also happening globally in applicable markets.

Customers can now purchase these Bobcat branded products, which includes:

“Through our unwavering commitment to innovation and excellence, we have significantly broadened our product portfolio to not only meet the needs of our loyal customers but also to inspire and empower new customers to conquer their toughest job site challenges,” says Scott Park, CEO and vice chairman of Doosan Bobcat Inc. “With an expanded range of solutions, we're empowering even more customers to accomplish more.”

Customers can search bobcat.com/dealer to find their local dealer offering these newly rebranded Bobcat products.