New Holland Construction has appointed Brian Weisbaum, a CNH veteran who has led several initiatives for both CNH construction brands, as the new head of New Holland Construction, North America.
As the former head of network development and sales support, and the global customer experience for both CNH Construction brands, Weisbaum brings a wealth of experience to New Holland Construction. Weisbaum’s top priority will be strengthening New Holland’s dealer network and building stronger dealer relationships, along with a heavy focus on bringing digital retailing to the construction industry.
Brian Weisbaum at the New Holland Construction National Dealer Meeting in early 2025.
“From dealer marketing to dealer development, my passion has always been building bonds and creating deeper trust with our incredible network of dealer partners,” Weisbaum says. “I’ve witnessed firsthand the importance of the mutual relationship between dealerships and the OEM, and I am more encouraged than ever as we chart a course together to take this iconic brand to the next level.”
At the first-ever New Holland Construction National Dealer Meeting, held in early 2025, Weisbaum mapped out his vision for the next chapter of the brand, dubbing 2025 as “the year of the dealer.” That vision includes taking advantage of growth opportunities at existing dealerships, expanding the dealer network with new touchpoints, investing in a robust digital retail platform and supporting dealers by simplifying their experience with the New Holland brand.
“We are aiming for bigger goals than ever. But what we achieve together requires trust, transparency and a shared responsibility for open communication,” Weisbaum says. “Both our brand and our dealers can be proud that over the past four years we have put the New Holland brand back on the map. Now is the time to build on that momentum and work together to cement our role as leaders in the compact construction market in North America.”
Weisbaum will replace outgoing Tyler Mills, who led the North American business between 2020 and 2024. Mills will move into a new CNH position as head of construction parts commercial, North America, overseeing parts and aftersales commercial operations for CASE and New Holland Construction brands.
Latest from Lawn & Landscape
- Ever-changing landscape of SEO
- Fleetio acquires Auto Integrate, raises $450M in Series D funding
- Davey Tree expands in St. Paul, promotes Ostlie to district manager
- Schill Grounds Management taps 3 for senior leadership roles
- HD Hyundai Construction Equipment North America adds to wheeled excavator lineup
- High maintenance
- From Design to Proposal: Estimating and Rendering Support Services
- PERC adds Joel Stutheit as senior manager of business development
