Doosan rebrands as Develon

The familiar brand of orange construction equipment known as Doosan will now be called Develon throughout the world.

Work began to identify a new brand name to replace Doosan following the August 2021 sale of Doosan Infracore to HD Hyundai (formerly Hyundai Heavy Industries Holdings Co. HHIH). The name Develon was chosen to convey the company’s drive to develop onward to bring innovative solutions to the construction equipment industry through technological transformation and the development of exceptional equipment and services.

“Our commitment to the construction equipment industry and advancing new technologies has never been stronger than it is today,” said Todd Roecker, vice president of growth initiatives. “Develon anticipates changes in the industry and prepares solutions to address these challenges. This is evident by our ongoing development of the world’s first autonomous jobsite solution — Concept-X — and the work we are doing with alternative energy sources like electricity and battery packs for our mini excavators.”

Customers are likely to begin to see newly branded machines at their local Develon dealerships and on jobsites as early at the end of the second quarter of 2023.

Develon North American operations will remain headquartered near Atlanta, in Suwanee, Georgia, where the company continues to offer a training center for dealership service technicians.

The company will maintain parts availability through its two regional parts distribution centers: one in Atlanta and a second in the Pacific Northwest. A customization plant in Savannah, Georgia, will still play a key role in supplying machines to Develon dealers and customers.

“Our dealers and customers should expect the same strong support from Develon in the future,” Roecker said. “We are committed to the long-term success of the new brand and ensuring our customers have the support they need to be successful. Develon makes best-in-class equipment, excelling in performance, durability and reliability. That commitment will remain constant.”

Develon will continue as a subsidiary in the Hyundai Genuine group alongside Hyundai Construction Equipment (HCE). These two subsidiaries will remain independent construction equipment companies under HD Hyundai.

“We’ve grown our construction equipment offering in North America with our line of mini excavators and most recently the addition of dozers,” Roecker said. “These product expansions represent our goal of providing a full line of equipment for our dealers and our customers. We believe that this demonstrates our commitment to North America, and we look forward to continued growth here for many years to come.”