Electric Sheep Robotics enters autonomous mowing market

SAN FRANCISCO – Electric Sheep Robotics has had its official launch as an autonomy partner to the landscaping industry.

The company is tackling the industry's decades-long shortage of reliable labor. Over 50% of landscape maintenance involves lawn mowing, a tedious and repetitive process made physically grueling by exposure to harsh weather. This exacerbates the industry's labor shortages, low growth and shrinking margins. To answer these problems, Electric Sheep has created the Dexter robot, clamp-on hardware and software that turns commercial lawn mowers into self driving machines.

SEE MORE: Watch the machine in action

“My company and industry welcome self-driving mowers,” said Zech Strauser, owner of Strauser Nature’s Helpers in Eastern Pennsylvania. “We have an already tight labor market, so I would love the opportunity to refocus my staff on the jobs robots can't do. We are thrilled to be autonomy partners with Electric Sheep.” 

The company was founded in late 2019 by a team of entrepreneurs with backgrounds in engineering, entrepreneurship and landscaping. The Electric Sheep Robot works with commercially available gas and electric mowers and is available with no upfront costs through a Robots-as-a-Service model. There are hundreds of thousands of commercial mowers being used today, and the Electric Sheep Robot is able to deploy on this already existing and well established platform. 

“The acuity of the need is so deep and the willingness to try autonomy so intense that we have been overwhelmed by the response,” said Nag Murty, CEO and co-founder of Electric Sheep. “ If we were to stop acquiring new customers today and just expand among the ones who are  signed on with us, we would already have hundreds of millions in annual revenue in a few years.”