Ewing Irrigation & Landscape Supply will update its name to Ewing Outdoor Supply to better reflect the customers and markets served. This change will take effect July 1.
A key component of the rebrand is to have the company name support the width of Ewing product categories and the type of customers Ewing serves, all within the outdoor materials space. The company’s product categories and service offerings have grown in diversity over recent years, serving customers products in hardscapes, synthetic turf, outdoor living, sustainable outdoor solutions, micro irrigation, battery-powered equipment, agronomics, mulch and more.
Along with the additional product categories, Ewing added bulk materials yards to its business portfolio in 2018 in select western U.S. markets, operating under the Ewing Landscape Materials brand.
“As we entered our second century in business, we felt an updated name and branding encompassing the width of our full offering helps provide clarity in the market and to customers,” says Douglas W. York, Ewing’s president and CEO. “We believe Ewing Outdoor Supply better speaks to the variety of customers we serve, including contractors, superintendents, turf and sports field professionals and other outdoor landscaping professionals.”
Starting July, Ewing will update its logo, website domain (EwingOutdoorSupply.com), company email addresses, and advertising. The company will roll out additional branding changes throughout the next year.
“My grandfather, King W. Ewing, believed that the only way to do business was to treat the customer right,” York says. “At Ewing, our family of employees continue to embrace King’s founding philosophy. It’s the foundation for everything we do.”
