Fairway has added GroGreen, which is headquartered in Plano, Texas.
“Texas is an important market for us, with Dallas being a critical hub within the state,” says Fairway CEO Greg Harbison. “Adding a business with the operational excellence and passionate commitment to exceptional customer service provides a home run for us as we grow our service companies in the Dallas metroplex. Founder Gary LaScalea and General Manager Darrel Nail share our values as well as people and customer-first culture. It was a natural fit.”
LaScalea was a Lawn & Landscape Leadership Award winner in 2001 and offered some tips from the top in an issue 10 years later.
“Everything for us is about relationships, so our first concern was for our people — the women and men who made GroGreen and represent the quality of service we all believe in," he says. "I spent a considerable amount of time getting to know the Fairway team and discovered that they are zealous and totally exemplary in reflecting GroGreen’s journey and mission for the future.”
“We wanted to join a company that values their employees and has exceptional customer service as we do,” adds Darrel Nail, a vice president and general manager at GoGreen. “After meeting Fairway, we realized right away, that they possess the same values and would be a great fit with our strategic plans for the future.”
GroGreen marks the fifteenth company to join Fairway since 2022 and the third in Texas.
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