Former banker signs as first Joshua Tree Experts franchisee

Joshua Tree Experts, the Pennsylvania-based home services franchise that provides tree maintenance, lawn care and pest control services, signed its first franchisee. Carlos Lozano, a former investment banker and lifetime entrepreneur, will open the franchise in Orange County, N.Y.

“I got out of the banking business four or five years ago and ended up forex trading and day trading while I figured out what I wanted to do next,” said Lozano. “Joshua Tree Experts actually came out of necessity. I had some trees I needed taken care of, and it was like pulling teeth trying to get someone to come out.”

Lozano briefly considered purchasing an existing private business but decided that franchising was the more appealing investment option due to the investment range and available support.

As Joshua Tree Expert’s first franchisee, Lozano said he is looking forward to playing a crucial role in establishing a strong foundation with the brand as it continues to grow. As the first local owner, Lozano feels confident he will have more than enough support as he grows and sees an opportunity to grow to be a model franchisee.

“This allows me to set myself as the example and push the boundaries for other upcoming franchisees,” he said. “I want people to see me and think, ‘He did this, he’s implementing the proven systems laid out to follow, and he’s expanding.’”

As the franchise expands in Colorado, Georgia, Massachusetts, New Jersey, North Carolina, Ohio, Pennsylvania and Texas, Lozano will play a key role in developing his fellow franchisees as they visualize and pursue their own futures with the brand.