Frederico Outdoor Living adds maintenance company, COO

Owner Adam Frederico tells Lawn & Landscape how they acquired a maintenance company and hired a new chief operating officer from outside the industry.

Adam Frederico from Frederico Outdoor Living
With a new chief operating officer and an acquired maintenance company, Adam Frederico believes his team's poised for a big 2025.
Kate Jeppson

Frederico Outdoor Living has landed its first acquisition, adding and rebranding Blue Atlas Property Care as a sister company.

Frederico is a landscape design and construction firm based in Pleasant Grove, Utah, but Blue Atlas is a maintenance company. This acquisition enables Frederico Outdoor Living to offer a more comprehensive suite of services that encompass every stage of a landscaping project — from initial design and construction to ongoing maintenance.

Since the transition of ownership from founder Russell Frederico to his son four years ago, Adam Frederico, the company has experienced a fourfold increase in team size. And for its part, Frederico was named to Lawn & Landscape's Best Places to Work list for the last three years. The company was the magazine's cover story in June 2023. 

"We are excited to complete our first acquisition in the landscape services space," Adam says. "The leadership team aligns with our culture and provides a level of service that matches our brand experience at Frederico Outdoor Living."

Adam says Frederico Outdoor Living is aiming for $50 million in revenue in the next five years. With this specific acquisition, the company increased its revenue by 10%, and he says the primary focus for the next year or two will be organic growth. Adam adds that the company's goal is to double their business by creating partnerships with property developers, larger HOA developments and custom homebuilders.

"Our strategy was to not start by taking on a large fish, but to bring on a team that was adaptable, moldable, and excited about the growth rather than a massive payout," Adam tells Lawn & Landscape in an exclusive interview. 


Meanwhile, the company also hired Steve Cook to serve as the team's chief operating officer. In this role, Cook will focus on expanding the company's sales reach, driving operational efficiencies, and strengthening its financial position to support growth.

Cook brings experience from the home services sector, having held significant roles in both excavation and solar companies. Adam says Steve's background in operations and finance positions him well to contribute to Frederico Outdoor Living's ambitious growth objectives.

"He joins our leadership team effective immediately," Adam says. "Although outside the industry, Steve brings a wealth of operational and financial knowledge from his extensive experience in home services. After a rigorous vetting process, Steve joined the team at the right time as we're poised for growth."

All of this comes on the heels of Frederico's award as the Best Commercial Landscape Project in 2025 from the Utah Nursery and Landscape Association. Out of the project submissions, only one was named a recipient of this award.

This award recognized the company's work on the Tree of Life exhibit at Thanksgiving Point in Lehi, Utah. The Tree of Life exhibit, which opened to the public on October 15, 2024, is a 2.5-acre installation within the Ashton Gardens at Thanksgiving Point. Inspired by a vision from the Book of Mormon, the exhibit features over 130 bronze sculptures created by world-renowned artist Angela Johnson, depicting scenes from the Tree of Life story.

Frederico Outdoor Living installed more than 4,000 plants for the project, implementing a complex irrigation system and managing terrain with significant grade variations. The company collaborated with dozens of contractors and partners to complete the project. 

"The countless months of preparation, combined with intense plant procurement and quality installation processes over many months, yielded a fantastic exhibit that countless visitors will see," Adam says. "We loved being part of this project for the community."