From the ground up

Tony Nasrallah founded Ground Works Land Design 12 years ago using a paper flyer and tracking all sales and data on a legal pad. Approximately five years ago, as business continued to grow, he realized it was time to look at overall company numbers with a finer eye.

During his session Efficient Estimating at the Lawn & Landscape Technology Conference, Nasrallah will take you through his process from how he discovered his losses, to getting buy-in for the change and how he plans to dig even deeper into technology to grow his bottom line.

Visit www.lltechconference.com to learn more about the conference. 

What will attendees learn from your session?

Attendees will walk away from the Efficient Estimating session with a greater confidence in a CRM (Customer Relationship Management) as well as a better understanding of time tracking for all future landscaping projects. Through first-hand experiences, from a business owner who didn’t always use these digital tools, attendees will learn how to identify mistakes without losing money themselves.

How will industry professionals benefit from attending a conference like this?

Anyone in the landscape and land design industry that has struggled with customer and project organization can benefit from attending the Efficient Estimating seminar. The ideal industry professional who is attending the session works for a small-midsize independently owned company that is beginning to attract more project work and gross a yearly revenue of approximately $1 million.

This was us just five short years ago and knowing your numbers as you take the next step in company growth is crucial. As a collective group of hungry and hardworking professionals, it can be difficult to turn down work, but conference attendees can hear why saying no can be so valuable.

How has embracing technology helped your company and the industry?

Embracing technology has, without a doubt, been the number one driver to Ground Works’ success and profit growth. As a company we’re more organized, efficient and we can communicate better internally and to our customers. As we experienced hypergrowth we quickly realized the days of pen-to-paper were over.

We needed a safe and transparent way to collect, store and then analyze our work. Doing this has provided the company with trustworthy data that allows us to review and adjust our game plan when needed. We often refer to the landscaping industry as old-school, but it’s time that we invest in technology to help sharpen our image and creditability, while making our lives easier at the same time.