Grasshopper Lawns in Larksville, Pa., acquired ForBetter Green Tree & Lawn, headquartered in Lehigh Valley, Pa.
Grasshopper Lawns is backed by HCI Equity Partners, a private equity firm partnering with lawn care providers in the region. The transaction was completed in March 2024.
Marty Sukley, owner and founder of ForBetter Green, established the business in 2014. Sukley embarked on his career in 1986 at HydroLawn in Conshohocken, Pa., swiftly advancing to the Lehigh Valley office before the company was acquired by TruGreen.
Following his tenure as a sales manager, Sukley redirected his focus to tree care at Valley Arborists in Center Valley, Pa. He also helped expand Forever Green Landscape and Tree, which later merged with Plantique.
Grasshopper Lawns provides weed control, fertilizing and other lawn services to customers in the Scranton/Wilkes Barre and Allentown, Pa. metro areas. HCI Equity Partners, a private equity firm partnering with lawn care providers in the region, has partnered with Custom Lawn Care (Butler, Pa.), Delaware Valley Turf (Broomhall, Pa.), and Brookside Lawn Service (Medina, Oh.) in addition to Grasshopper Lawns.
Cetane Associates, a financial advisory and transaction firm providing M&A services to the home services industries, served as the sole arranger for ForBetter Green Tree & Lawn. Cetane’s Bob Williamson, Barrett Conway, Ford DuBose, and Dalton Brooks managed the transaction.
“I’ve known Marty for over 30 years,” says Bob Williamson, Pest & Lawn Director at Cetane Associates. “He’s a great guy and he built a wonderful company. It was a pleasure working with him and we wish him all the best in his next chapter.”
