<font color=red>Podcast:</font> The Grow Show #2 -- Mining Your Market

Ed Laflamme

The second installment in a new podcast series called, The Grow Show. Through regular content-rich, quick-hitting podcasts, this series aims to address pressing business issues that contractors are facing in their businesses today.

Bill Arman

Today's focus is what landscape contractors can do to best position themselves within their markets. Click here to listen to the podcast.

The Grow Show features Bill Arman and Ed Laflamme, partners in The Harvest Group. Arman and Laflamme each have more than 30 years experience in the professional landscape market. Not only do they have business acumen, but they have the combined wisdom and benefits of operating businesses on both the West and East Coasts, working for companies of all sizes, starting new divisions, selling and acquiring companies and everything in between.

The series topics will feature such topics as marketing, sales, operations, planning, revenue streams, taking stock of your people, organizational charts and much more.

Bill Arman can be reached at 949.466.8837, bill@harvestlandscapeconsulting.com

Ed Laflamme can be reached at 203.858.4696, ed@harvestlandscapeconsulting.com

Convenient outline for this podcast:

1. Get Your Marketing Plan Together...It's not too late.

• Where are you now? What have you learned?
• What markets are you currently doing business with?
• What's working? What's not?
• Do you have too much with one market segment? Or, with one client?

2. Where do you Want to Be?

• What is your target territory/market?
• Who is your target customer?
• What segment of the market do you want?

3. Develop a Selection Criteria

• Financially stable
• Location/size/market segment
• Value driven
• Performance based
• Stability/loyalty
• Win/win relationship
• Leads to other business

Next Grow Show: Putting the Plan Together

Related Links:

The Harvest Group
Green Side Up: Straight Talk on Growing a Profitable Landscape Business
Green Side Up Audio CD
Crystal Ball Report: Marketing: Invent Your Future