HCI Equity Partners, a lower middle market private equity firm, has formed LawnPRO Partners in partnership with Bill Viveen, who will serve as the platform's CEO.
LawnPRO is focused on building a provider of lawn care treatment services, tree service, and pest control to residential customers.
Viveen brings a track record of scaling and integrating service businesses, with recent experience as CEO and leader of targeted acquisition growth at Heartland Home Services, a leading residential HVAC service provider. During his tenure, Heartland increased revenue through a combination of successful M&A and strong organic growth. Viveen also sits on the Board of Directors of Tech24, which is one of the largest providers of repair and maintenance for commercial food equipment.
"The LawnPRO Partners platform is HCI's latest thesis-driven, strategic investment in an attractive, fragmented technical service market," says HCI Principal Nate Novak. "We believe Bill's experience scaling and integrating service businesses perfectly positions him to lead this platform. We are thrilled with the companies and leaders we have partnered with to date."
"I'm excited to partner with HCI and lead this platform in a market with terrific potential for organic and M&A growth that benefits from scale," Viveen says. "We fundamentally believe in keeping local businesses local and partnering with already great companies to help them accelerate their growth plan. I look forward to building LawnPRO into a dynamic industry leader."
