Hustler Turf Equipment Adds ARI's Dealer Marketing Services to Co-op Program

ARI, a leading provider of technology-enabled business solutions that help equipment dealers build sales and profits, announced the expansion of their relationship with Hustler Turf Equipment of Hesston, KS.

Under the new agreement, Hustler Turf Equipment will allow their authorized dealers to use co-op dollars to help fund the annual subscription and hosting fees for WebsiteSmart, ARI's template-based website creation software, and MailSmart, ARI's direct mail postcard program. In addition, dealers subscribing to WebsiteSmart and ARI's PartSmart electronic parts catalog, will be able to display the Hustler Turf parts catalog on their own dealer site to allow their customers to look up and order parts.

"In order for Hustler Turf to be successful, our dealers must be successful," says Ken Raney, advertising manager for Hustler Turf Equipment. "To help them succeed, we're providing our dealers with access to up-to-date parts and pricing information on ARI's PartSmart. Partnering with ARI to make WebsiteSmart available to our dealers will make it easy and affordable for our dealers to have a presence on the Internet," Raney adds. "In addition, using MailSmart will allow our dealers to build customer loyalty and reach prospects with a high quality, cost-effective direct mail campaign. We're confident that the addition of WebsiteSmart and MailSmart to our Dealer Co-op Program will help our dealers market and promote their businesses, increase customer loyalty and succeed."

"Hustler Turf's decision to make WebsiteSmart and MailSmart part of their Dealer Co-op Program is a further testament to the value that ARI's products and services provide both manufacturers and dealers," says Brian E. Dearing, chairman and chief executive officer of ARI. "We look forward to partnering with Hustler Turf's dealers to help them increase their visibility and sales through the use of WebsiteSmart and MailSmart," he adds.

Dearing indicated that WebsiteSmart and MailSmart are part of ARI's Dealer Marketing Services (DMS) product suite that helps manufactured equipment dealers to market and promote their businesses. In addition to WebsiteSmart and MailSmart, ARI's Dealer Marketing Services suite includes eMailSmart, WeatherSmart, SeasonSmart and Content Management Services. According to Dearing, Hustler Turf joins the growing number of manufacturers, including Dixie Chopper, who now include ARI's DMS offerings as part of their co-op programs.