Spring-Green turns 35

PLAINFIELD, Ill. – Spring-Green Lawn Care celebrates 35 years in business today. The company attributes its growth to its strategic partnership with its 119 franchises in 26 states.

The company has thrived throughout three recessions. Revenue has grown every decade for the last 35 years, and Spring-Green’s revenue was more than $36 million in 2011. Spring-Green saw 30 percent growth in revenue from 1990 to 2000 and 90 percent from 2000 to 2010. Spring-Green has also experienced consistent customer growth, with a 19 percent increase from 1990 to 2000 and 43 percent increase from 2000 to 2010. Average revenue per customer has increased by 72 percent from 1990 until today.

As a founding member of the Professional Lawn Care Association of America (PLCAA), known today as PLANET, Spring-Green has been a leader in the green industry since the association’s origin in 1982, promoting education, certification programs and industry standards. Spring-Green has been listed on the Lawn & Landscape Top 100 for nearly two decades.

Over the years, Spring-Green Lawn Care has focused on innovation and reinvesting in its franchisees. One way the company does this is by providing business and marketing intelligence. It has a centralized database with relevant and timely data, which allows its lawn care franchise owners to monitor their business intelligence in areas like production and sales. A national call center supports both inbound and outbound calling services during peak times of the year. This gives franchisees the opportunity to focus on their team and customer experiences.

“It’s important for us to drive sales for our franchise owners so they can be focused on servicing the customer,” said James Young, president of Spring-Green. “Our national marketing programs influence over 70 percent of the total sales for our franchise owners.”

Spring-Green’s corporate employees have an average tenure of 13 years. Led by Chairman Tom Hofer, CEO Ted Hofer and Young, the team provides a strategic blend of experience including lawn and tree care knowledge.

“We are thrilled to celebrate 35 years in business and are excited to continue our growth and innovation for the next 35. Recently a succession plan was implemented when Ted Hofer took over for his father, Tom, as CEO. Tom remains as chairman and Ted’s youthful leadership will take the company into the future,” Young said. “We remain steadfast on our vision of helping our franchise owners to build large scale, highly profitable businesses.”