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Nothing seems more frustrating and fosters more fear among business owners than the challenge of finding and hiring good, hard-working employees in this fast-changing political and growing economic climate.
How do you attract good people? Your company needs to be visible, attractive, credible and memorable to generate enough candidates. Hiring good, hard-working employees is like deep-sea fishing – the best fishermen bring enough fish on deck so they can be choosy and decide which ones to keep.
Rule #1: Recruitment is a marketing function.
If your growing company is trying to achieve above-average margins and profitability, your marketing efforts should be focused, not only on finding new customers and clients, but also recruiting high-achieving employees.
