Every year I partner with the National Association of Landscape Professionals to deliver sales boot camps for green industry professionals who want to sharpen their skills and improve their closing rates. I just got back from events in Dallas and Philly where we had a great turnout of super-engaged salespeople who kept me on my toes by asking a lot of really intelligent questions.
Afterward, I spent the flight home jotting down my thoughts and looking for the commonalities, and I kept thinking of this quote from Warren Buffet: “It is not necessary to do extraordinary things to get extraordinary results.” Because the truth is that you don’t need big gestures or expensive gimmicks to win at sales. You can get extraordinary results through ordinary actions if you’re smart and intentional about it. Here are three simple approaches you can start taking right now:
1. Know who your ideal clients are and craft your sales strategy to find and convert them. Fishermen don’t head out on the water without knowing what they’re fishing for. Why? Because they need a different setup to catch trout in a Missouri river than they do pompano off the coast of Florida. The same is true for snagging your best prospects.
