How to target good employees

Landscapes don’t build themselves, irrigation isn’t plumbed without a trained workforce and gardens don’t thrive without the careful attention of skilled crews – a group of which have been in increasingly short supply.

However, there is good news. A tight labor market is helping us to be more strategic about how we run and staff our business. In this spirit, here are eight tips busy owners can use to attract the right people.

1. Target your recruiting.
Posting job openings is not enough. The best recruiters are your own employees. Ask them to be job ambassadors to get the word out to their friends, the people they know in the community or at church. Get in touch with vocational schools teaching the skills you require, and leverage job fairs and other events in your community to expand your visibility.

2. Tell a better story.
People looking for jobs are following social media, especially your company’s Facebook page. Profile your existing employees, awards, celebrations and community involvement on social media to show that your business is fun and has purpose. Publish useful content, company news and updates to sell your company’s culture, reach a wider audience and have an impact on the type of workers you attract and the expectations you want people to gravitate toward.

Read more in our July Issue Here.