Landscaping business Natural Way Lawn & Tree Care has now entered the Inc. 5,000 List of the fastest growing companies in the United States.
Founded in 1991, the 46-employee strong company has realized nearly 85 percent growth in its last three years. Natural Way Lawn & Tree Care fertilizes lawns and sprays trees for single family homeowners around the Detroit area. CEO, president and founder, Keith Fetzner, has poured every cent of the company's profits into marketing for the last four years, an effort that is now paying off. Making use of print media and direct mailers, telemarketing, radio commercials and programs, and Internet-based search engine optimization (SEO) techniques, the company has been spreading the word about its existence, reaching out to the community and letting an ever-widening circle of people know that the best in lawn and tree care is just around the corner from where they live.
One of the very unique features of Natural Way is that during the winter, the company's field technicians join the sales crew. Everybody becomes a marketing guru for the company, and as a result, Natural Way intensively gets out the word to prepare people for the forthcoming spring, while at once avoiding the need for layoffs. This is a company that takes care of its employees as well as its clientele.
Natural Way's secret to success is its proprietary Naturally Green Lawn Program. This unique program features: six applications of granular, organic-based fertilizer; an ongoing analysis of a client's lawn long after the initial application; control measures for broadleaf and crabgrass incursion as may be needed; and free service calls with quick and reliable service.
Fetzner says, "I started Natural Way Lawn & Tree Care at the end of 1990 with one goal in mind. I wanted my customers to have great lawns and great service at a reasonable price with as little impact on the environment as possible. At the end of that first year we had 650 customers; since that time, we've grown to become among the largest lawn care companies in the Detroit area, and we now have more than 10,000 customers. Recently, we were recognized by Inc. magazine as being one of the fastest growing companies in the U.S. In order to provide the best service, we have assembled a team of dedicated employees who bring to the table years of experience and knowledge in the lawn and tree care business. Whether it's sales, customer service or the production department, we are all dedicated to the philosophy of always giving quality and personalized service. That's what sets us apart from other lawn care companies and that's what you can expect from us."
