The new 2024 Ford F-150 truck will be available starting early 2024, the truck is designed to enhance the ability to tackle challenges with purposeful features and tech. It has Built Ford Tough capability to handle tough pursuits. And it has a tough new design, including the new available Pro Access Tailgate for even more access and utility.
With inceased production of PowerBoost Hybrid for 2024, trims from XL through Platinum Plus, and off-road ready models like Tremor, Raptor and Raptor R, there’s an F-150 for almost every use case.
F-150 is a leader in all the following industries: construction, government, utility services, agriculture, landscping, road and highway maintenance, emergency vehicles and mining.
PowerTo Get Things Done
• New standard engine: Popular, powerful, efficient 2.7-liter EcoBoost increases horsepower and torque on base offering
• Power of Choice: Including a 2.7-liter EcoBoost, 3.5-liter EcoBoost, 3.5-liter PowerBoost, 3.5-liter High Output (F-150® Raptor®), 5.0-liter V8, 5.2-liter supercharged V8 (F-150® Raptor R®)
• Horsepower and torque: Remain strong and optimized across the lineup
Built Ford Tough Capability
The foundation for F-150 is a fully boxed high-strength steel frame with a high-strength, military-grade, aluminum alloy body, allowing customers superior payload and max towing capability.
Since its introduction in 2021, the platform underpinning this truck has undergone more than 3.75 million customer equivalent miles of Built Ford Tough durability testing in labs, at proving grounds and in some of the harshest real-world conditions in North America. The truck is tested to the extremes – hot and cold, gravel, off-road and for long distances, at full payload and max towing.
It has offerings allowing it to export electric power to help keep jobsite tools running; aid both novice and veteran towers to line up and hitch their trailers; provide hands-free highway driving using Ford BlueCruise; and provide a tailgate with optimized access.
Many of these productivity-boosting digital features are made possible because of a class-exclusive 5G LTE modem that enables faster mapping, Wi-Fi and Ford Power-Up software updates if a customer sets their automatic software updates setting to "ON." Customers can also use their SYNC 4 digital system to submit voice feedback on functionality or improvements for their F-150.
This improved connectivity enables a more seamless transfer of in-vehicle data to FordPass and Ford Pro™ Telematics, a cloud-based platform that uses vehicle data to give fleet managers access to valuable insights to help accelerate productivity and fleet uptime.
Right now, 10% of all F-150 trucks sold are hybrids. Ford plans to double the mix of hybrid trucks manufactured for the 2024 model year to give even more customers access to this advanced technology. By the end of 2024, Ford aims to make F-150 PowerBoost one of the top-selling hybrids in America.
And the initial starting MSRP on PowerBoost Hybrid, available on XLT through Platinum Plus will now match the starting MSRP on the 3.5-liter EcoBoost engine.
Cost parity means customers will no longer need to grapple with paying a premium price just to have the benefits of a hybrid powertrain: a maximum available 430 horsepower and 570 lb.-ft. of torque – the most on any F-Series vehicle outside Raptor and Raptor R – and standard 2.4kW of Pro Power Onboard (with the option to upgrade to 7.2kW). All while getting the same Built Ford Tough durability, capability and reliability as other F-150 series vehicles.
“We’re making hybrid more accessible to our customers, giving them the power of choice by offering it as the same price as the 3.5-liter EcoBoost. This is the latest example of Ford democratizing technology for all truck customers. We did it with EcoBoost engines and with high-strength, military-grade aluminum alloy bodies for greater capability, and now we’re doing it with PowerBoost Hybrid,” says Andrew Frick, vice president, Sales and Trucks, Ford Blue.
Pro Power Onboard
Used in past Texas winter storms by dealers and customers, Pro Power Onboard charged personal devices through the many available plugs in both the bed and cabin and allowed owners to run extension cords to critical household appliances such as refrigerators, Wi-Fi connections, or space heaters.
The feature helps to keep tools charged and ready at construction sites and power tailgates at sporting events.
An updated digital interface will help customers keep track of available power better, either through the SYNC 4 screen or the FordPass® app.
Purposeful Tech
The new model is the most connected and the smartest F-150 engineered to date. It starts with 10 standard driver-assist features, including the latest versions of Pre-Collision Assist with Automatic Emergency Braking, Lane Keeping System and Blind Spot Information System with Cross-Traffic Alert.
Customers have access to more available driver assist technology across all F-150 models and trim levels, including in-demand features like Ford BlueCruise and a 360-degree camera.
Available Exit Warning is designed to help alert occupants exiting the vehicle to approaching detected traffic from behind, including vehicles, pedestrians and cyclists.
The 2024 model will help customers enhance their productivity in a variety of ways with advanced driver-assist features like Pro Trailer Backup Assist and Pro Trailer Hitch Assist.
Pro Trailer Hitch Assist
To improve productivity, Pro Trailer Hitch Assist takes the frustration out of hitching a trailer by using the rear camera and corner radars to align the hitch with the trailer coupler while simultaneously controlling the truck’s speed, steering, and braking to stop at just the right place all at the touch of a button.
Pro Trailer Backup Assist
After a short set-up, Pro Trailer Backup Assist feature allows the camera to track the trailer position while the driver backs up and guides the trailer, rotating the knob left or right in the direction the trailer needs to go, and the system controls the steering wheel.
Onboard Scales with Smart Hitch
Class-exclusive available Smart Hitch measures tongue weight to help customers properly hitch up and help reduce the possibility of trailer sway when towing. When combined with Onboard Scales, it helps estimate approximate payload weight in real-time. Weight can be viewed through the Ford SYNC 4 touchscreen or LED visual display in the taillamps.
Ford BlueCruise
Ford is changing the way we offer Ford BlueCruise to F-150 customers. Now, F-150 customers can access hands-free highway driving at any point during the ownership journey – at vehicle purchase or after experiencing it during a 90-day complimentary trial, and then choosing to activate it either on an annual or monthly basis to fit their needs.
Customers of the 2024 F-150 will experience Ford BlueCruise 1.2, which allows for new capabilities like Lane Change Assist – which can perform a hands-free lane change at the tap of the turn signal – and In-Lane Repositioning to help adjust the vehicle’s position by subtly shifting away from vehicles in adjacent lanes, such as large semi-trucks, for instance.
Enhanced Digital Experiences
SYNC 4 with a 12-inch LCD capacitive touchscreen is now standard across the lineup and complements a standard 12-inch cluster screen behind the steering wheel in delivering helpful information to the driver.
A 12-inch cluster screen features truck-specific graphics and animations that respond to the selectable drive modes and can display off-roading data and turn-by-turn navigation. New for 2024, F-150 Raptor and F-150 series vehicles can display two views simultaneously in Tow/Haul, Off-Road, and Rock Crawl Drive Modes.
An even easier information delivery method comes in the form of an available Head-Up Display offered on F-150 for the first time. Included in both Head-Up Display and the cluster are custom views for Ford BlueCruise, Tow/Haul, and Off-Road Drive Modes.
The 2024 F-150 will be the first Ford vehicle available in North America with Ford Stolen Vehicle Services – a connected service that can help locate and aid recovery of a Ford owner’s stolen vehicle, if a customer opts in to activate it, by using location data directly from the vehicle, giving further peace of mind and security to owners.
Ford SVS provides vehicle security by alerting the customer if someone has gained unauthorized access to the vehicle, such as any attempt to access, tow or tamper with the truck. Ford owners can choose to act in the FordPass app if something is not right and report the vehicle as stolen with the help of the 24/7 Ford Stolen Vehicle Services Call Center. Once reported, local authorities can help locate and recover the vehicle with the help of the call center, and the owner will be updated along the way.
